What is GEO and why your brand needs it

GEO, or Generative Engine Optimization, is the practice of making your brand easy for AI systems to find, understand and cite. When someone asks ChatGPT, Gemini or Perplexity for a recommendation, GEO decides whether your name appears in the answer.

Why it matters

AI answers compress many sources into one response and usually cite only a few brands. If you are not among them, you are invisible to a growing group of buyers.

What GEO involves

Clear entity information about who you are and what you do, answer-first content that states facts plainly, structured data, and mentions on trusted third-party websites. Regular testing of real prompts shows where you stand.

Where to start

Audit which questions your customers ask, check whether AI tools mention you today, and fix the gaps in your content and citations. Our free audit does exactly this.